Marketing consists of all the activities that direct the flow of goods and services from producer to consumer. This may include market research, physical distribution, wholesaling, advertising, personal selling, and retailing. Although most jobs are in wholesale and retail trade, this broad field offers many employment opportunities. The internship experience is an important feature of the program.
Consumer Affairs Director1
Internal Revenue Investigator1
Bachelor’s Degree or higher required.
Bachelor Degree normally recommended.
The Program-level Student Learning Outcomes (PSLOs) below are outcomes that students will achieve after completing specific degree / certificate requirements in this program. Students will:
- Utilize marketing analysis and strategy to identify marketing opportunities.
- Define ideal target markets for broad industries as well as specific products and services, utilizing demographic and psychographic descriptions.
- Develop effective promotional mix strategies for specific products and services, and their related target markets.
Associate Degree Major Requirements
|BUS-125||Business Law: Legal Environment of Business||3|
|BUS-156||Principles of Management||3|
|BOT-172||Introduction to Microcomputer Applications||2|
|Select three of the following:||9|
|Effective Sales - Skills of Personal Selling and Persuasion|
|Global Trade Operations, Import Procedures|
|Global Trade Operations, Marketing & Export Procedures|
|Select one of the following:||3|
|Human Relations in Business|
|Entrepreneurship: Developing a Business Plan|
|Introduction to International Business|
|The Cultural Dimensions in International Business|
Plus General Education and Elective Requirements
Certificate of Achievement
Any student who chooses to complete only the requirements listed above qualifies for a Certificate of Achievement in Marketing. An official request must be filed with the Admissions and Records Office prior to the deadline as stated in the Academic Calendar.