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Marketing Associate in Science and Certificate of Achievement

Marketing consists of all the activities that direct the flow of goods and services from producer to consumer. This may include market research, physical distribution, wholesaling, advertising, personal selling, and retailing. Although most jobs are in wholesale and retail trade, this broad field offers many employment opportunities. The internship experience is an important feature of the program.

Career Opportunities

Account Executive1
Advertising Manager1
Booking Agent
Claim Adjustor2
Consumer Affairs Director1
Financial Planner1
Import-Export Agent2
Internal Revenue Investigator1
Management Trainee
Marketing Manager2
Purchasing Agent
Retail Manager
Securities Trader1


Bachelor’s Degree or higher required.


Bachelor Degree normally recommended.

The Program-level Student Learning Outcomes (PSLOs) below are outcomes that students will achieve after completing specific degree / certificate requirements in this program. Students will:

  1. Utilize marketing analysis and strategy to identify marketing opportunities.
  2. Define ideal target markets for broad industries as well as specific products and services, utilizing demographic and psychographic descriptions.
  3. Develop effective promotional mix strategies for specific products and services, and their related target markets.

Associate Degree Major Requirements

BUS-120Financial Accounting4
BUS-125Business Law: Legal Environment of Business3
BUS-128Business Communication3
BUS-156Principles of Management3
BOT-172Introduction to Microcomputer Applications2
Select three of the following:9
Retail Management
Effective Sales - Skills of Personal Selling and Persuasion
Global Trade Operations, Import Procedures
Global Trade Operations, Marketing & Export Procedures
Select one of the following:3
Human Relations in Business
Marketing Internship
Marketing Internship
Marketing Internship
Marketing Internship
Entrepreneurship: Developing a Business Plan
Introduction to International Business
The Cultural Dimensions in International Business
Total Units30

Plus General Education and Elective Requirements

Certificate of Achievement

Any student who chooses to complete only the requirements listed above qualifies for a Certificate of Achievement in Marketing. An official request must be filed with the Admissions and Records Office prior to the deadline as stated in the Academic Calendar.